The foundations still matter.
- Google states that established SEO practices also apply to AI Overviews and AI Mode.
- A page needs to be accessible, eligible for indexing and useful.
- There is no special schema or AI file that guarantees inclusion in these experiences.
Give each page a clear question to answer.
- A page explaining your service, who it is for and what it includes helps people decide.
- A clear structure also makes information easier to process.
- Specific explanations and real examples are more useful than repeated keywords.
Your expertise needs evidence.
- Detailed projects, a clear company identity and current information give context to your claims.
- Structured data should describe what is visible on the page.
- Avoid invented reviews, awards or outcomes: accuracy is the foundation of trust.
Measure consistently, not with one screenshot.
- For AI answers, record the question, platform and date.
- Repeat the same tests over time, recognising that responses vary.
- Combine these observations with search data and the quality of enquiries reaching the business.
Sources & further reading
Written by the Omnica team.