The foundations still matter.
Google states that established SEO practices also apply to AI Overviews and AI Mode. A page needs to be accessible, eligible for indexing and useful. There is no special schema or AI file that guarantees inclusion in these experiences.
Give each page a clear question to answer.
A page explaining your service, who it is for and what it includes helps people decide. A clear structure also makes information easier to process. Specific explanations and real examples are more useful than repeated keywords.
Your expertise needs evidence.
Detailed projects, a clear company identity and current information give context to your claims. Structured data should describe what is visible on the page. Avoid invented reviews, awards or outcomes: accuracy is the foundation of trust.
Measure consistently, not with one screenshot.
For AI answers, record the question, platform and date. Repeat the same tests over time, recognising that responses vary. Combine these observations with search data and the quality of enquiries reaching the business.
Sources & further reading
Written by the Omnica team.