Listen.
We discuss your business, people and goals. Together, we define what matters.
What is included
- Topic clusters and search intent
- Customer questions and AI prompts
- Competitor coverage and content gaps
- Page map and priority sequence
The final scope is tailored to your project and detailed in the proposal. You will know what we deliver, what we need from you and what happens next.
The service
We research how customers describe their problem, which services they search for and what they ask AI tools.
Search terms, intent and competing content are examined together. The result is an opportunity map connected to actual services and practical next actions.
The process
Design.
We organise content and journeys. You see the idea before it moves into development.
Create.
We bring form and function together. Details are tested on real devices.
Evolve.
We hand over, explain and agree on the next steps for the life of the project.
Questions
Do you only target high-volume keywords?
No. A specific question close to purchase may be more useful than a broad term. Volume is one consideration alongside relevance and intent.
How does the engagement begin?
We discuss goals, available information and scope. You then receive a specific proposal with deliverables, stages, responsibilities and cost before work begins.