A practical product. A clear identity.
Falelakis sells charcoal, briquettes, firewood, pellets and LPG cylinders, wholesale and retail. It started in Kallithea in 1979 and has its shop there today.
A company and product presence for Falelakis, working in charcoal, briquettes and LPG.
The business serves professionals and consumers with different selection criteria. Products, expertise and contact routes need a clear presentation.
The identity connects with the material and its use. Information is organised to help visitors understand the offer and make an enquiry about a specific need.
The home page, top to bottom
The heading “Live the magic of grilling” over a film of grills and charcoal and, in the header, an orange button for a phone call.
A single piece of charcoal on black and, below it, three promises about quality, flavour and the environment.
Charcoal and briquettes, firewood and pellets, LPG. Three cards with a photograph, one under the other on a phone.
Coloured cards with the pack and the name of each of the six products, in a row that runs past the edge of the screen.
The call for wholesale enquiries with two buttons, then the footer with the shop’s opening hours, address and phone numbers.
01Charcoal and briquettes
The “Charcoal & Briquettes” page is the first of the three families in the catalogue. It divides the products into two groups, for professional kitchens and for grilling at home. Each product is a card with its pack, its name, one line of description and its weights.
02Product page
The page opens with the pack in three views, each with one property beside it: heat duration, ash, heat intensity. Then come the description with pictures, three boxes of short information and two buttons, for a phone call and for a quote. The screens show Hakan from the Charcoal Queen series.
03The company
The page opens with the logo over a heap of charcoal. Further down, a vertical line joins three sections with photographs: the start in 1979, the growth of the business and the passing from one generation to the next. The page ends with the company’s values and its distribution.
04Wholesale and contact
The “Wholesale” page opens with three figures about the company. Under the heading “Why us” there are five numbered steps on suppliers, quality checks and delivery, followed by six frequently asked questions. On the contact page, the form asks whether the visitor is a private customer or a professional.
On a phone
Headings wrap into more lines and product families appear in sequence. Orange remains a distinct point of orientation against the dark mobile surface.
Colours
The art direction begins with charcoal, fire and product use. Black surfaces, orange actions and wide letterforms create a strong company presence. Photography maintains the connection with the material and real cooking settings.
Screens from the public website, October 2026. Live-site content may change.
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