A distinctive product. An experience that explains it.

CasusGrill

CasusGrill: the home page

CasusGrill: the home page

CasusGrill: the home page on a phone

CasusGrill: the home page on a phone

The client

CasusGrill is a portable single-use grill made of cardboard, bamboo and lava stone, from Denmark. This website belongs to its exclusive distributor for Greece and Cyprus.

Client
CasusGrill
Sector
Product & e-commerce
Languages
Greek
Platform
Custom code

The brief

A digital presence for the portable CasusGrill that connects product discovery with purchasing and wholesale enquiries.

The challenge

An unfamiliar product needs to be understood before visitors can choose it. Its use, materials and practical details need to fit within one coherent journey.

The approach

We put the product at the centre. Visual storytelling meets organised information, with distinct journeys for consumers, trade partners and stockists.

The home page, top to bottom

The same page on a computer and on a phone.

CasusGrill: the whole home page

CasusGrill: the whole home page
  1. CasusGrill: The product alone on a phone

    CasusGrill: The product alone on a phone
    01

    The product alone

    The grill on a white ground. On a computer it turns and opens as the visitor scrolls down the page.

  2. CasusGrill: Safe use on a phone

    CasusGrill: Safe use on a phone
    02

    Safe use

    Three sections with photographs: before lighting, while grilling and at an outdoor BBQ.

  3. CasusGrill: The key figures on a phone

    CasusGrill: The key figures on a phone
    03

    The key figures

    Cards with the temperature, the grilling time and the three materials, and a button to the product page.

  4. CasusGrill: Awards and partnership on a phone

    CasusGrill: Awards and partnership on a phone
    04

    Awards and partnership

    The award marks and a dark card inviting businesses to become partners.

  5. CasusGrill: Ideas and blog on a phone

    CasusGrill: Ideas and blog on a phone
    05

    Ideas and blog

    Seven cards of food for the grill in soft colours, then the three latest blog articles.

01The product

Buying starts on the first screen.

The page opens with photographs of the grill, the description, the product code, the dimensions and the “Add to cart” button. Further down, four sections with photographs explain its size, how it travels, using several grills for larger groups and the materials.

  • Product code and dimensions beside the buy button
  • Safe use instructions inside the description
  • The award marks and a contact button at the end

CasusGrill: The product

CasusGrill: The product

CasusGrill: The product on a phone

CasusGrill: The product on a phone

02Wholesale

Six kinds of business, six answers.

The “Become a partner” page speaks separately to whoever runs an outdoor dining area, a hotel or villas, a butcher’s shop, a restaurant kitchen, a supermarket chain or a retail store. It ends with the partnership form.

  • The role of exclusive distributor on the first screen
  • Every section has its own photograph
  • A separate sales email beside the form

CasusGrill: Wholesale

CasusGrill: Wholesale

CasusGrill: Wholesale on a phone

CasusGrill: Wholesale on a phone

03Points of sale

The nearest shop, in one search.

Visitors type a shop, an area or an address, or choose one of the 13 regions. Each point appears as a card with a photograph, the address, the phone number and a button for directions on the map.

  • 92 points across Greece
  • The number of points is written beside every region
  • A link to each shop’s Instagram or website

CasusGrill: Points of sale

CasusGrill: Points of sale

CasusGrill: Points of sale on a phone

CasusGrill: Points of sale on a phone

04Blog

Recipes and guides for grilling.

The “Our news” page shows the articles in large dark cards, one under the other, with a photograph, the date and a summary. The subjects are recipes, ideas for outings and guides to grilling responsibly.

  • 43 articles on one page
  • A number beside every article
  • The three latest also appear on the home page

CasusGrill: Blog

CasusGrill: Blog

CasusGrill: Blog on a phone

CasusGrill: Blog on a phone

On a phone

Same character. A different rhythm.

On mobile, the product keeps its leading role. Navigation becomes compact, information follows a vertical sequence, and the purchase action stays distinct beside the content that supports it.

CasusGrill: screen 1 on a phone

CasusGrill: screen 1 on a phone

CasusGrill: screen 2 on a phone

CasusGrill: screen 2 on a phone

CasusGrill: screen 3 on a phone

CasusGrill: screen 3 on a phone

CasusGrill: screen 4 on a phone

CasusGrill: screen 4 on a phone

Colours

The product tells the story.

CasusGrill has a form worth looking at closely. A quiet background and generous scale give the product room, while green connects the identity with the main actions. The textures of cardboard and bamboo keep the presentation grounded in the physical object.

What we delivered

  1. 01Visual product storytelling
  2. 02Shopping experience and information structure
  3. 03Dedicated B2B enquiry journey

Screens from the public website, October 2026. Live-site content may change.

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